New Balance

New Balance makes road running shoes and trail running shoes. In the US trademark register, the New Balance trademark is held by New Balance Athletics, Inc. and New Balance Athletic Shoe, Inc.

Every fact on this page links to its source. The facts were collected automatically from New Balance's official website and public registries on October 3, 2026, and have not yet been reviewed by a person. Found an error? Tell us.

At a glance

US trademark held by

New Balance Athletics, Inc.; New Balance Athletic Shoe, Inc.

What New Balance makes

• Road Running Shoes Running Shoes · 32 other brands
• Trail Running Shoes Running Shoes · 25 other brands

Who owns New Balance

Holders of the New Balance trademark in the US register (USPTO). A trademark holder is usually the company that owns the brand, but can also be a regional subsidiary or a licensee.

• New Balance Athletics, Inc. United States, incorporated in Massachusetts [1]
• New Balance Athletic Shoe, Inc. United States, incorporated in Massachusetts [2][3]

Where to buy genuine New Balance

We have not yet collected an authorized dealer list for New Balance.

Contact New Balance

We have not yet collected contact details for New Balance.

Sources

1. Trademark registry: US trademark serial 99495321 (retrieved October 3, 2026)
2. Trademark registry: US trademark serial 73391301 (retrieved October 3, 2026)
3. Trademark registry: US trademark serial 73062763 (retrieved October 3, 2026)

Machine-readable version: /data/brand/new-balance.json